Rencontre avec Frédéric Raillard - [Ai]magination : "We need AI, but AI needs us"

About Frédéric

Fred is an entrepreneur, based in Los Angeles, founder of [Ai]magination a Global AI Content Studio for brands, and FRED & FARID Group, an independent Creative/Culture advertising agency based in Los Angeles, New York, Paris, Shanghai (30% owned by Mr Vincent Bolloré), specialized in strategy, social media, activation, video content for brands, always believing in the power of storytelling. To date, the agency has won 1200+ industry awards and 30+ honors. Recently, Adage 2022 Gold Small Agency of the Year / Adweek 2022 Top 15 Creative-First Agencies.

As a writer Fred signed multi-awarded creations such as Pepsi Dead Poets, Aucland Fire, Robbie Williams’ Rock DJ, XBOX Champagne, Wrangler We Are Animals (Cannes Lions GP), Louis XIII 100 Years. He has served as jury member in all award shows, including Cannes Lions Titanium, and Foreman of D&AD Art Direction.

The agency has worked with companies such as Alibaba, Amazon, Google, Heineken NV, Hewlett-Packard, Kering, L’Oreal, LVMH, NBC, Pernod Ricard, Rémy Cointreau, Richemont, SG bank, State Farm, Tencent, The Coca-Cola Company, and Volkswagen SG.

Diversity, equity, inclusion are ingrained in the group’s DNA, prioritized throughout the hiring process. FF also allocates 25% of its time to non-profit organizations.

aimagination.com
fredfarid.com

Notables quotes :

* Mr Antonio Lucio: ‘Fred & Farid is a true business and creative partner for HP. They are agile and flexible. Their approach to creativity and the quality of their work is the result of their diversity of talents and global mindset.’

* Sir John Hegarty: ‘There should be more agencies challenging the status quo. Fred & Farid is a great example of a young independent agency that has succeeded brilliantly.’

* Mr Vincent Bolloré: ‘Fred & Farid are so talented, it was too good an opportunity to pass up.’

* President François Hollande: ‘Fred & Farid are the ‘enfants terribles’ of advertising. Their journey is an inspiration to many entrepreneurs.’

On a personal note :

Fred is a brand consultant for Tech companies, such as jiko.io. He currently serves as a board member of ‘La French Tech’ LA and senior advisor for Tech VC ‘Red River West.’

A ‘Young Leader’ France-China (promotion 2014), Fred has served as ‘La French Tech’ Shanghai ambassador, CCE, CCI France-China member, BFM Business China correspondent and a host of Chinese ICS TV network, always fostering mutual respect between the East and the West.

In 2016, Fred was appointed ‘Chevalier de la Légion d’Honneur’ (Knight of the Legion of Honor) at the Élysée Palace by French President François Hollande.

Fred has lived in Paris, London, San Francisco, Shanghai, and now resides in Los Angeles with his wife and their three sons. He is passionate about Generative AI and martial arts.

Lieu : We are - 73, rue du Fbg St-Honoré - 75008 Paris